SaaS Community
ROI Calculator

Stop guessing the value of community. Use this calculator to build a business case for your CFO based on support deflection and retention.

1
Your Business Metrics

1,000

Volume of L1/L2 support inquiries per month.

$15

Industry avg for tech support is $15-$25.

5,000
$50

Average Revenue Per User per month.

2
Estimated Annual Impact

Support Savings
Assumes 25% Ticket Deflection
$45,000
per year
Retention Revenue
Assumes 2% Churn Reduction
$60,000
per year
Total Community Value $105,000

Positive ROI

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Jatra costs significantly less than what you're losing in support time and churn. Start building your knowledge engine today.

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How this calculator works

Community is often seen as "fuzzy" value. But for SaaS, it impacts the P&L in two very specific ways:

1. Support Deflection

When a user searches Google for "How to fix Error 503 on [Your App]" and finds a Jatra discussion thread solving it, that is one less support ticket you have to pay for.

  • Industry standard deflection for mature communities is 20-40%.
  • We used a conservative 25% for this calculator.

2. Retention & Churn Reduction

Users who are active in a community stick around longer. They get questions answered faster and feel a sense of belonging.

  • Reducing churn by just 5% can increase profits by 25-95% (Bain & Co).
  • We used a very conservative 2% churn reduction estimate.